Does your company host events? Do you have any questions about using social media to advertise such events? Whether you’re organizing a live conference or an online event, social media is an effective technique for increasing exposure. You can get in touch and establish a more intimate connection with guests by promoting an event on social media.
You can efficiently track the event’s progress and respond to all attendees’ issues with the correct social media tool and live streaming platform. They can also support the finest attendee experience and creative interaction with others. Learn how to advertise an event on social media in this article to raise awareness of it and boost attendance.
Best tips to promote your event using social media
#1 Create a Perfect Hashtag For Your event
A hashtag is a word, title, or phrase that has a hash sign before it to help you communicate with your audience. Use it to group content, draw followers to a specific niche, boost engagement, and reach the right event attendees. They are a great tool for keeping people informed about events leading up to, during and following the launch. Before you start promoting your event, make sure your hashtag is finalized. Users merely need to type it into the search box to utilize it on Facebook, Instagram, and Twitter. To make your hashtag stand out, keep in mind that it must be distinct, succinct, memorable, and applicable.
#2 Create a Facebook Event Page
Making a Facebook event page might be an excellent choice for you if you want to organize a live stream and want to attract the most people possible. The majority of people use Facebook at least once every day. Create an event page listing so that they can easily stay up to date on event news. Additionally, your event page is a fantastic area to promote pre-event networking. Attendees are also encouraged to share because event pages are convenient. Facebook has added additional tools like live streaming on Facebook to help you make your event a success, like targeted news feed ads and event insights to assess the success of your efforts. Send out reminders to urge people to RSVP on your event page as the big day draws near.
#3 Use Paid Ads
It never hurts to launch some sponsored ad campaigns to promote visibility, boost engagement, and even boost attendance when you want as many people to view your content as possible. When it comes to social media ads, Facebook Ads and Instagram Ads are among the best options, but they’re not the only ones. LinkedIn Ads are a fantastic option for B2B and professional-focused conferences, while Twitter Ads just enhanced their platform to provide you additional targeting versatility.
You can select the “Engagement” objective and then opt to optimize for “Event Responses” in Facebook advertising to increase event attendance. This is excellent because it prioritizes individuals who are most likely to interact with your event; when users engage with your event, their followers frequently see it, which can spark conversation and excitement.
#4 Create an Event Landing Page
A landing page is a targeted web page with all the necessary details intended to persuade visitors to do a particular action. All of your social media marketing efforts would need to increase traffic there. It seeks to gather leads, develop an email list, and provide income. Additionally, it may be a powerful approach to persuade your prospects to take part in a worthwhile event you have planned. The proper message should be on event landing pages, and they should be simple to skim. Whether allowing visitors to register, purchase tickets, or receive notifications for more information, they must be built expressly for event marketers’ needs. An excellent event landing page should have a punchy headline, engaging writing, and strong call-to-action buttons to entice visitors to sign up. The majority of live-streaming services can assist you in developing a landing page for your event.
#5 Share What Goes on Behind the Scenes
Show the audience what is happening on your end. Once they realize how much work goes into an event, they will value it more. You can also showcase your event live streaming setup to your audience. A wonderful addition to your social media plan for events is the creation of video content to be shared on social media for event promotion as a pre-event marketing promo. To promote the event, upload the video to YouTube and ask viewers to share and comment on it there. Additionally, you are not constrained to behind-the-scenes videos. Similar concepts include giving visitors a tour of the location, creating a video that explains the idea behind the event, or showing them a day in the life of the event planners.
#6 Run Social Media Contests or Giveaways
Brands nowadays are searching for ever-increasing strategies to interact with, satisfy, and excite their current and new customers. To reduce losses, several businesses have chosen to sell their clients gift cards, for example, for use now or in the future. Brands should aim to follow the trend of rewarding customers, providing them a chance to win something, or rewarding them in their desire to promote their activities. This will boost brand awareness and loyalty, which is the exact outcome you want from these competitions. There is a greater likelihood that your event guests will respond favorably to them if they are entertaining and memorable. These types of activities can help you to promote your next live streaming or other events.
#7 Find Influencers To Work With
The majority of brands now employ influencers on social media to market their products. The influencer you discover ought to be on your preferred channel, share your target market, and have experience in your sector. They ought to exude a certain authority that compels people to come to your event solely for their presence. Another thing to keep in mind is that influencers with large followings may choose to draw attention to particular features of how you’ve decorated your venue for the occasion. If such is the case, the influencers you collaborate with can make sure to bring it up anytime they discuss your event and persuade their followers to attend.