There are endless ways to design a website that looks and works great, but only some techniques are created equal. It is especially true regarding web design, as there are always new trends and technologies that can make or break your site.
A Shopify SEO expert suggests you be aware of the latest web design techniques to ensure your site is always on the cutting edge. Here are some effective web design techniques that you should apply:
- Mobile-First Design
It’s no secret that mobile traffic has been steadily increasing in recent years, and it’s now more vital than ever to make sure that your site is optimized for mobile devices. Using a mobile-first design approach puts mobile users first and foremost when designing your site. There are several ways to go about mobile-first design. Still, a few key Shopify SEO services to keep in mind are using a responsive design, keeping your layout simple and easy to navigate, and using large and easy-to-tap buttons.
- Personalization
Personalization is a great way to make your site more relevant and user-friendly. It involves using data to tailor your site’s content and design to each individual user. There are a few unique ways to personalize your site, but a few examples include the following:
- Showing users personalized recommendations.
- Using their location to show them relevant content.
- Using their search history to show them relevant content.
- Bold Typography
Gone are the days of using small, hard-to-read font sizes – now, it’s all about using big, bold typography to grab attention and make your site more visually appealing. This technique is especially effective in headlines and calls to action, as it can help improve click-through rates. When using bold typography, it’s important to strike a balance so that your text is still easy to read. A Shopify eCommerce SEO expert uses a combination of different font weights and styles and isn’t afraid to experiment with different color schemes.
- Minimalist Design
Less is definitely more in web design. A minimalist approach is a great way to make your website look more polished and professional. This technique uses clean, simple designs with plenty of white space to create a sleek and modern look. When using a minimalist design, it’s important to focus on the essentials and only include absolutely necessary elements. Shopify website design agency helps to declutter the design and make the website more user-friendly.
- Microinteractions
Microinteractions are a great way to add interactivity to your site and make it more engaging for users. It involves using small, interactive elements, such as hover states and animated buttons, to add an element of fun and functionality to your site. When using micro-interactions, making sure they are relevant to your content and adding value for users is important. A few examples of micro-interactions include:
- Showing a preview of an image when hovering over it.
- Adding an animated button when a user clicks on it.
- Including a progress bar to show users their progress.
- Engaging Visuals
Visuals are a great way to add interest to your site and make it more engaging for users. It can be anything from images and videos to infographics and charts. Engaging visuals are especially effective in breaking up large blocks of text and making your content more digestible. When using visuals, it’s important to ensure they are high-quality and relevant to your content. Poorly-designed visuals can actually do more harm than good, so it’s worth taking the time or taking the help of a Shopify SEO agency to get them right.
- Use Of Color
Color is a great way to add interest and visuals to your site. It involves using various colors in your design to create a more visually stimulating experience for users. When using color, it’s important to use it sparingly and only include it where it will improve the look of your site. A few examples of where color can be used effectively include headlines, calls to action, and buttons and links.
- Storytelling
Telling a story is a unique way to connect with your users and make them feel invested in your brand. This technique involves using your site to tell a cohesive story that engages users and makes them come back for more. A few ways to use storytelling in your web design include using first-person narration, strong visuals to support your story and a call to action at the end.