(28 Feb 2022)
Hyatt has partnered with ANTA
Sports Products to launch a new hotel brand.
The world’s first FILA-branded hotel will be
located in Shanghai, China, and is expected to open by 2024.
The FILA House Shanghai hotel will join the JdV
by Hyatt portfolio.
FILA, a global sports brand, has more than 100 years of history.
In China, the Italian brand is owned and managed by ANTA, one of
the country’s leading global sportswear companies.
The new Shanghai headquarters of ANTA Group in Shanghai’s West Hongqiao Business District
The development of FILA House Shanghai marks the
first time FILA China is extending its brand into the lifestyle
Stephen Ho, president of growth and operations,
Asia Pacific for Hyatt, said, “We are thrilled to be working with
ANTA Group and FILA China to develop the first FILA House hotel in
the world. We look forward to welcoming guests, locals and a new
generation of FILA fans with the JdV by Hyatt brand’s inclusive,
heartfelt and joy-driven service.”
Located across five independent buildings, housing
the HQ’s offices, shops, food and beverage outlets, the unique
eco-friendly complex is envisioned to be a
destination for sports retail as well as a space to showcase the
latest trends in sports apparel.
Brian Yiu, CEO of FILA China, said, “We are
excited to be collaborating with Hyatt on the world’s first
FILA-branded lifestyle hotel. Not only will the hotel be a unique
expression of FILA’s history, culture, products and fashion
trends, we believe that the young-at-heart JdV by Hyatt brand
experience will be a fitting reflection of FILA’s spirit of