(04 Mar 2022, 11:48 +07)
plans to expand its portfolio in Greater China with more than 50 hotels in over 30
destinations across the region in 2022.
The company also expects
to open its 500th hotel in Greater China in early 2023,
underscoring its confidence in the recovery and long-term growth
of the region.
“Greater China is an important growth market for
us. In the past three years, Marriott International has expanded
its footprint in the region with an average of 40 hotel additions
per year. Currently, our portfolio includes 448 hotels spanning 23
brands across more than 110 cities in Greater China,” said Mr.
Henry Lee, President, Greater China, Marriott International. “In
2022, we will continue to focus on our ‘Brand + Destination’
development strategy, working closely with owners and franchisees
to drive travel demand. We expect to introduce more hotel brands
into more destinations in Greater China, providing our guests with
diversified travel products and experiences.”
Ritz-Carlton Reserve, Jiuzhaigou
According to the latest Bain & Company Luxury
Study, China’s share of the global luxury market grew to 21
percent last year, putting the country on track to become the
world’s largest luxury market by 2025.
In 2022, Marriott expects to unveil a
Ritz-Carlton Reserve in the historic Jiuzhaigou Valley (pictured), an UNESCO
World Natural Heritage Site. The W brand is slated to debut in
Macau with the anticipated opening of W Macau – Studio
City later this year and JW Marriott is expected to debut in
Changsha later this year.
The company is also poised to strengthen the
presence of its premium brands across leisure destinations in
2022, adding more than 15 hotels in over 10
destinations such as Chengdu, Xi’an, Sanya and Qinhuangdao.
Sheraton is expected to
expand its footprint in Greater China in destinations such as
Ningbo, Xi’an and Beihai, while Marriott Hotels will open new
hotels in Qinhuangdao and Tianjin in 2022.
Select Service Brands
Comprising more than 50 percent of the hotels
anticipated to open in 2022, Marriott International’s select
service brand portfolio will continue to drive growth for the
company in Greater China.
According to the “Trending in Travel”
report from WTTC and Trip.com, in 2021, rural and suburban
destinations in China demonstrated strong growth in booking rates,
which indicates an increased tendency among people to travel
beyond first-tier cities.
In light of this trend, Marriott
International has strategic plans to further expand the presence
of its select service brands in secondary and tertiary markets
Moxy Hotels is expected to debut in Suzhou, with a
second hotel set to open in Xi’an. Four Points by Sheraton has more than five planned openings in Greater China,
making its debut in cities like Nantong and Nanchang. The company
also anticipates the debut of Fairfield by Marriott in several
niche destinations such as Huai’an, Liaocheng and Zibo.
In total, the company expects to add 13,000 rooms
to its portfolio during the year.