Some of Sabre’s top management will take the stage at this year’s ITB Berlin
Convention to share insights on the latest trends and developments
in the travel industry, the evolution of consumer expectations,
and recent developments and innovations.
Garry Wiseman (pictured), Sabre Travel Solutions’ chief product officer,
will share his perspective on travel from twenty years in technology roles outside the tourism industry
in an executive interview on 8 March at 12:10.
Garry joined Sabre in 2022 as chief product officer after
holding executive roles at some of the world’s largest technology
companies, including Dell, Microsoft, eBay and Salesforce.
session, Garry will share his perspective from twenty years in technology roles outside the travel industry
why he sees the industry having significantly more
potential to leverage technology to deliver an enhanced, more
personalized customer experience.
– Traci Mercer, SVP – Lodging, Ground & Sea at Sabre Travel Solutions,
will join two panels: one on gender equality in tourism
(8 March at 14:00), the other on the transformation of the tour
(7 March at 15:00);
– A panel, focused on total revenue and the
future of retailing in the hospitality industry, will feature
Frank Trampert, SVP and Global Managing Director of Sabre
Hospitality (7 March at 13:00); and
– Salman Syed, Vice
President – Agency Sales EMEA at Sabre Travel Solutions, will
participate in a panel on the role of technology in making
corporate travel more sustainable (9 March at 15:00).
Sabre will also be present at ITB Berlin with two trade fair
booths, one dedicated to its airline IT and travel distribution
business, the other focused on hospitality IT.
In Hall 5.1, Booth 106, Sabre Travel Solutions will unveil a new,
state-of-the-art tool for the leisure marketplace that makes it
simpler and more efficient to shop, book and manage tour packages.
Developed in partnership with German travel IT company, Peakwork,
the solution is expected to be rolled out in Germany starting in
the third quarter of 2023.
Other highlights include the workflows
in the point-of-sale tools Sabre Red 360 and GetThere for booking
NDC-enabled content as well as accommodation through Sabre’s
Content Services for Lodging, a technology solution that integrates multiple sources of lodging content including from
Sabre’s GDS and aggregators.
Also showcased will be Sabre Virtual
Payments, an automated end-to-end virtual payment
solution that is a key focus area for Sabre following the
acquisition of Conferma Pay in 2022 and the strategic partnership
In Hall 9, Booth 207, Sabre
Hospitality will feature SynXis Retail Studio, an e-commerce and
retailing solution, empowering hoteliers to manage, distribute and
fulfill unlimited non-room and room offers to help drive brand
differentiation, maximize revenue, and personalize the customer
Also featured will be Nuvola, a prominent provider of
hotel service optimization and guest engagement software allowing
hoteliers to connect their teams and elevate services, that was
acquired by Sabre in 2022.
Since ITB Berlin was established in 1966, the
event has become one of the world’s largest and most important
travel industry events.
In 2022, it took place as a virtual event and
registered 60,700 attendees from 125 countries who took part in
more than 100 sessions featuring 223 speakers.
In 2019, before the pandemic, ITB Berlin attracted
around 10,000 exhibitors from 181 countries who displayed their
products and services to some 160,000 visitors, including 113,500
This year, ITB Berlin will take place 7-9
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