(25 Feb 2022)
World Rugby has appointed Sally Horrox as Director of Women’s Rugby,
effective early May 2022.
Sally has an impressive wealth of
management and board level experience in sport and business, and
will be responsible for World Rugby’s transformational Women in
Rugby 2017-25 plan, which was refreshed in late 2021.
A former non-executive director of England
Netball, advisor to UEFA, international football federations and
The FA, Sally has played a leading role in the success of the
Vitality Netball Super League and the FA Women’s Super League,
with her deep sport, commercial, legal insights and knowledge.
Sally will join a restructured Strategy and
Communications department within World Rugby under Chief Strategy
Officer, Mihir Warty.
“I’m delighted and hugely privileged to be joining
World Rugby to lead what is regarded as the most significant area
of growth for the game globally. With increased investment, two
World Cups this year and the launch of WXV, a new annual women’s
global competition in 2023, it is an incredibly exciting time for
the sport,” Sally said. “I am committed to accelerating the development of
women in rugby at every level, and to promoting player welfare and
gender equity in all that we do.”
Sally will step down in April
from her role as joint Managing Partner of Y Sport, the
international sports and brand consultancy which she co-founded in
2015 with Sally Hancock.
World Rugby Chief Executive, Alan Gilpin, said, “Sally is well known in the sports industry for
getting results and brings with her considerable commercial, legal
and strategic acumen and a deep understanding of the community and
elite sports environments on an international basis. She knows how
to successfully develop women’s sport and has a proven track
record in major events, developing new competition structures and
restructuring commercial rights.”