(08 Mar 2022, 10:28 +07)
Emirates has signed a Memorandum of
Understanding with the Sri Lanka Tourism Promotion Bureau.
The MOU reaffirms the airline’s commitment to Sri
Lanka and outlines mutually beneficial initiatives that will help
revive the country’s trade and tourism industry.
Kimarli Fernando, Chairperson Sri Lanka Tourism
Promotion Bureau, said, “Sri Lanka is a beautiful island
destination with esteemed strategic partners such as Emirates,
this is a vital aspect to steer Sri Lanka’s travel and tourism
industry. Therefore, this partnership is crucial for us to explore
and capitalize opportunities that emerge and to open up many
beautiful avenues to establish brand awareness and perceived
quality in the global tourism market. Thus, we are excited about
this partnership and also grateful for all the support Emirates
has extended us during the three decades of long relationship and
especially during the pandemic time. We are hopeful that together
we can effectively promote and serve the market.”
Emirates signs MOU with Sri Lanka Tourism Promotion Bureau
Under the agreement, Emirates and Sri Lanka
Tourism will conduct joint activities designed to help enhance
trade and tourism, including trade shows, trade familiarisation
trips, exhibitions and workshops.
Since the nation safely re-opened to international
tourists in February 2021, Emirates has carried more than 80,000
passengers to Colombo. The top inbound markets include UAE, Italy,
U.K. and Germany.
The airline currently operates 28 weekly flights
to Colombo and is the only international carrier to serve the
country with a First Class cabin and services.
Ahmed Khoory, SVP Commercial West Asia & Indian
Ocean at Emirates, said, “Sri Lanka remains a very key market in
Emirates’ global network and the agreement signed
underscores our unwavering commitment to the country. We launched
operations to Colombo more than 35 years ago, and our partnership
continues to grow from strength to strength. We look forward to
exploring mutually beneficial initiatives that will help revive
the nation’s trade and tourism sectors, and provide Emirates with
an opportunity to serve market demand.”
Emirates has thus far restarted operations to more
than 120 destinations within its global network, via Dubai.